European brands winning customers, stores and shelves in America, newest first.
French fragrance house Annick Goutal is returning to the U.S. through Bloomingdale’s. New owner Interparfums is relaunching the Parisian brand with ten fragrances across eight stores and online.
24 Sep 2026 · 6 min read
Spanish bridal group Rosa Clará is accelerating its U.S. retail expansion with new boutiques in Boston and Atlanta and another planned for Washington, D.C. The move will bring its company-owned American network to seven stores.
23 Sep 2026 · 3 min read
Neuhaus has opened its first Boston boutique at 209 Newbury Street. The Belgian chocolatier is expanding its U.S. retail network while keeping production in Belgium and investing in a larger American warehouse operation.
22 Sep 2026 · 3 min read
Borjomi is scaling its U.S. presence with premium retail distribution in New York and Los Angeles, plus nationwide Amazon availability. The Georgian brand is positioning its mineral-rich water around gut health and functional wellness.
20 Sep 2026 · 3 min read
One sharp briefing on the companies and founders scaling in the U.S.
