Founders in America

Founders

Conversations with European founders building businesses across the United States.

Founders

Archive
Why Matilda Djerf Chose New York for Djerf Avenue’s First Store
Market Entry

Why Matilda Djerf Chose New York for Djerf Avenue’s First Store

Djerf Avenue has opened its first permanent store at 25 Bond Street in New York. For founder Matilda Djerf, the move offers a case study in how a European digital-first brand can use pop-ups, community and physical retail to deepen its position in the U.S.

Sweden→New York, NY

07 Oct 2026

Belgian Unicorn Aikido Is Building Its Next Chapter in America
Expansion

Belgian Unicorn Aikido Is Building Its Next Chapter in America

Belgian cybersecurity unicorn Aikido has spent 2026 expanding far beyond its Ghent roots. With roughly half of its revenue coming from the U.S., a new Chicago headquarters and a growing AI security platform, America is becoming central to the company's next phase.

Belgium→Chicago, IL

29 Sep 2026

Leia & Gary Sfez are taking Parisian design discovery to America
Expansion

Leia & Gary Sfez are taking Parisian design discovery to America

Leia and Gary Sfez founded The Oblist in Paris in 2023 as a curated marketplace for collectible design. Now representing more than 500 creatives, the company is deliberately building its brand and collector base in the United States.

France→U.S.

28 Sep 2026

Stefano Buono Is Betting on America Again
Founder Story

Stefano Buono Is Betting on America Again

Stefano Buono has already built, listed and sold one nuclear company in America. With newcleo now trading on Nasdaq, the Italian physicist is attempting a second transatlantic scale-up — this time in advanced nuclear energy.

Italy→U.S.

23 Sep 2026

How Ekster Built 80%+ of Its Business in America Without Moving There
Market Entry

How Ekster Built 80%+ of Its Business in America Without Moving There

Ekster generates roughly 80–85% of its revenue in the U.S. despite having no employees based there, according to managing director Tom van der Kolk. Its experience offers a practical playbook for European consumer brands entering America.

Netherlands→U.S.

20 Sep 2026

Europe → America Weekly

One sharp briefing on the companies and founders scaling in the U.S.