A major hub for finance, technology and European headquarters.
New York remains the most expensive place a European company can start, and the easiest place to be taken seriously. Financial services, media, fashion and enterprise software buyers are concentrated within a short radius, and the time zone overlap with Europe allows a genuinely shared working day.
Aprojects is expanding at the Port of Coeymans in New York, adding a 75,000-square-foot building to support its US freight-forwarding operations.
20 Oct 2026
De Beers London has reopened its Madison Avenue flagship as it targets US collectors, pursues department-store partners and rolls out a retail concept first introduced in Paris.
16 Oct 2026
Sézane has opened a new boutique at 1045 Madison Avenue on Manhattan's Upper East Side, giving the French fashion company its third permanent New York location after Nolita and Williamsburg.
15 Oct 2026
Swiss dental technology company vVardis has filed for a U.S. IPO as it scales its footprint across the American dental market. The Swiss-founded business generated $28.6 million in first-half 2026 revenue and says its products have already reached more than 20,000 U.S. dental practices.
15 Oct 2026
Djerf Avenue has opened its first permanent store at 25 Bond Street in New York. For founder Matilda Djerf, the move offers a case study in how a European digital-first brand can use pop-ups, community and physical retail to deepen its position in the U.S.
07 Oct 2026
ElevenLabs’ $300 million employee share sale doubles its valuation to $22 billion, deepening its ties to US investors without adding fresh operating capital.
06 Oct 2026
Hadrian has raised $40m to expand across the US and EMEA, backing AI-powered security testing as it builds on an existing New York presence and enterprise customer base.
06 Oct 2026
Djerf Avenue is opening its first permanent store in New York’s SoHo, giving the Swedish clothing and lifestyle brand a physical flagship in the US.
06 Oct 2026
Metaview has raised $60 million to scale its recruiting AI platform, with plans for a New York office and a workforce of 250 by the end of 2027.
02 Oct 2026
All Things has launched its British-made grass-fed butter across 500 Whole Foods stores in the U.S., turning Thomas Straker’s viral butter audience into a nationwide retail footprint.
30 Sep 2026
Ekster co-founder Olivier Momma helped turn a student idea into a global consumer brand. The company remained rooted in the Netherlands while building the United States into one of its most important markets.
29 Sep 2026
Neko Health has opened its first U.S. clinic in New York after more than 25,000 people joined the waitlist. The Swedish company says additional locations are planned across New York and other major U.S. cities.
25 Sep 2026
French fragrance house Annick Goutal is returning to the U.S. through Bloomingdale’s. New owner Interparfums is relaunching the Parisian brand with ten fragrances across eight stores and online.
24 Sep 2026
Belgian recruitment software company Spott has raised $21 million in Series A funding. The startup already has a New York office, a dedicated Head of U.S. and American customers as it builds out one of its fastest-growing markets.
23 Sep 2026
Advanced nuclear company newcleo has begun trading on Nasdaq under the ticker NWCL after completing a $247 million transaction. The company plans to use the capital to support U.S. and European growth, including American regulatory and commercial activity.
23 Sep 2026
Borjomi is scaling its U.S. presence with premium retail distribution in New York and Los Angeles, plus nationwide Amazon availability. The Georgian brand is positioning its mineral-rich water around gut health and functional wellness.
20 Sep 2026
British AI infrastructure company Nscale has filed for a U.S. IPO and plans to list on the New York Stock Exchange under the ticker NSCL. The filing comes as Nscale rapidly expands its American AI infrastructure footprint.
20 Sep 2026
Revolut is considering a dual stock-market listing in New York and London, with CEO Nik Storonsky openly favoring the depth of U.S. capital markets. The move would pair its expanding American banking ambitions with a possible Nasdaq debut.
19 Sep 2026
Belgium · Logistics and freight forwarding
United Kingdom · Luxury jewelry
France · Fashion / Retail / Consumer
Switzerland · Healthcare / Consumer Health
Sweden · Fashion & Consumer
United Kingdom · AI audio and conversational agents
Netherlands · Cybersecurity
United Kingdom · AI recruiting software
United Kingdom · Food & Beverage
Netherlands · Consumer Goods / Accessories
Sweden · Health Technology
France · Beauty & Luxury
Belgium · Recruitment Technology
United Kingdom · Advanced Nuclear Energy
Georgia · Beverages
United Kingdom · AI Infrastructure
United Kingdom · Fintech / Digital Banking
One sharp briefing on the companies and founders scaling in the U.S.
